"It's not altruism"

Looking for action on climate change? I am. And I don't expect it to come from business. But there is a new coalition of businesses looking for just that. It's called BICEP. As in, flex your biceps.
"Nike, Starbucks, eBay, and a handful of other big-name U.S. companies are putting forward a climate agenda that's just as ambitious as that of many environmentalists, if not more so. The new coalition -- Business for Innovative Climate and Energy Policy, or BICEP for short -- grew out of a partnership between Nike and Ceres, a nonprofit network of investors and enviro groups. Other members now include Gap, Symantec, Levi Strauss & Co., Sun Microsystems, and Timberland. At a briefing in Washington, D.C. in early March, the coalition unveiled its priorities: cutting emissions 25 percent below 1990 levels by 2020 and 80 percent below 1990 levels by 2050, and creating an economy-wide cap-and-trade system that auctions 100 percent of carbon credits."
If that doesn't mean much to you, that's a pretty extreme plan for regulating emissions. It's impressive to see such calls coming from these industries. Hopefully this will lend a strong voice to those already pushing for a dramatic change in environmental policy. The companies claim that their push is good for their business, and that "it's not altruism." Regardless, we could use the advocacy, and the change.